The rebranding of CLASH, a boutique specializing in preloved modern and vintage clothing, seamlessly merges the founder Leann Benich’s dual passions for Cleveland and Nashville, reflected in the brand’s unique name. The rebrand captures Leann’s distinctive aesthetic, characterized by a luxurious yet minimalist approach with an undercurrent of vintage grit. The new visual identity incorporates a bold, dynamic emblem that embodies the essence of the word "clash"—symbolizing the vibrant, energetic fusion of diverse styles and eras that CLASH brings to the Cleveland fashion scene.
The design elements feature a sleek, modern typography paired with rugged textures and a refined color palette, striking a balance between contemporary sophistication and vintage charm. The rebrand’s visual language is applied consistently across the boutique’s physical storefront at 1300 West 78th Street, Suite 023 in Cleveland Ohio and its online presence at shopclashcollection.com. This cohesive branding effort not only enhances the boutique’s appeal but also reflects Leanne’s passion for curating a collection that celebrates both elegant silhouettes and unique textures.
